For over 20 years, Alexandra has been a trailblazer in business innovation. She’s launched and scaled more than a half-dozen successful, multi-channel consumer brands. Now, as CEO of Alix, she oversees rapid growth while ensuring that each Alix family receives the world-class care they deserve.

Alexandra is a graduate of the University of California, Berkeley. Since 2021, she has served on the Board of Directors for Security National Financial Corporation (SNFCA). Alexandra is also a passionate Kathak dancer and a superfan of her son’s film productions.

Prior to co-founding Alix, Hugh held senior technology roles at JPMorgan Chase & Co., American International Group, and Acorns, where he led Product & Engineering through a period of exponential growth. He leverages his extensive background in tech and finance to help Alix scale the world’s first empathetic, automated wealth-transfer solution.

Hugh earned a BS in Computer Science from the University of Delaware and an MBA from its Lerner College of Business and Economics. When he’s not thinking about how to better serve Alix’s families, Hugh enjoys CrossFit and rock climbing.